Normandy Visitor Center

The American Battle Monuments Commission (ABMC) operates and maintains 26 American cemeteries, 30 memorials, monuments and markers in 17 countries. It preserves these sites and the memories of those many Americans commemorated in foreign fields in the pursuit of freedom and democracy.

Recently the ABMC has been working with hsd to adapt the interpretive offer to better reflect their visitor demographics. With a growing number of visitors having less understanding of the atrocities and reality of war, we are exploring ways that new interpretive approaches and application of media can be used to enhance connections.

To prepare for the 75th Anniversary of D-Day, we worked with the ABMC team to evaluate the existing exhibits at the Normandy Visitor Center to create a revitalised experience that resonates with new audiences.

The most important part of the redesign was finding creative and respectful ways of presenting the stories of those who are laid to rest so that visitors can better appreciate their contribution and role in the history of American military activity overseas.

Personal stories and testimonies feature prominently in the new exhibits as well as large-scale graphics, impactful imagery and audio to develop atmosphere.

A mix of compelling audio-visual components and sensitive tactile and digital interactive opportunities are also incorporated. All to provide the audiences with a greater understanding and lasting impression of the significance of the D-Day landings and the enormous achievements and sacrifices of service members.

In addition to being thought-provoking and engaging to national and international audiences, the new exhibits are finished to an extremely high quality as befits this significant site and the requirements of sizeable visitor numbers.

The new exhibition at the Normandy Visitor Center opened its doors on 1 June, in time to commemorate the 75 Anniversary of the D-Day landing events held at the site on 6th June 2019.


  • Exhibition design
  • Interpretation
  • Content coordination
  • Graphic design and artwork
  • Project management


  • Colleville-sur-Mer, France

“It is a real honour to have worked on such an important project which explores the personal stories of those who served and those who suffered. We particularly wanted to focus on conveying the significance and reality of D-Day to younger visitors, to ensure that the sacrifices made here are never forgotten.”

Paul Caygill, Designer at hsd