Haley Sharpe Design Haley Sharpe Design

hsd collaborated with the European Molecular Biology Laboratory (EMBL) team at their headquarters in Heidelberg, to create an introduction to the cutting-edge research being undertaken at the new Imaging Centre. The exhibit provides engaging and accessible content for both non-specialist educational group visitors and those with a specialist interest visiting the site.

Image credit: Stuart Ingham/EMBL and Massimo del Prete/EMBL

The exhibition features a contemporary design styling overlaid with both tactile and digital media, including large-scale AV installations and more intimate VR experiences.

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Visitors can explore three exhibit zones, including:

  • Spirit of EMBL - connecting visitors with the creative and collaborative values of this world-leading institution.
  • Life is Amazing - a vibrant discovery area arranged around a central ribbon display that takes visitors on a journey of scale, from tiny genomes to global ecosystems.
  • Seeing is Understanding - exploring the power of imaging techniques through EMBL’s innovative microscope technologies.

Project Scope

  • Conceptual Development
  • Content Integration
  • Graphic and Spatial Design
  • Media Ideation and Management
  • Contract Administration
AS WE READ YOUR BRIEF, WE SEE IDEAS, WE SKETCH IDEAS, WE EXPLORE OPTIONS AND TYPES OF MEDIA, WE DISCUSS WITH YOU AND CREATE A PROJECT VISION.