Oman Botanic Garden
An inter-disciplinary team from hsd, Arup and Grimshaw are currently working to deliver the breath-taking 420-hectare Oman Botanic Garden, the largest of its kind in the Arabian Peninsula.
The botanic garden is the first part of a wider masterplan project, that will effectively become known as Oman Natural World, also including the amazing Oman Wildlife Centre and Oman Geological Centre.
hsd were commissioned to develop and explore the brand strategy for the wider masterplan and design a suite of brands that would help promote and celebrate Oman’s natural heritage.
With the Botanic Garden being the first project to be implemented, it’s brand will be rolled out across numerous advertising campaigns, brochures, apparel and gifts, not to mention the engaging Visitor App with Augmented Reality.
Project Scope
- Brand Strategy and Exploration
- Brand Identity Refresh
- Brand Implementation Planning
- Marketing and Communications Planning
Oman Botanic Garden will provide a unique journey of discovery through the real Oman. By exciting and entertaining visitors, it will open the doors to Oman’s Botanical and Ethno-Botanical Heritage, to reveal it’s hidden secrets and tell it’s many stories.