

Go for launch! National Air and Space Museum Reimagined
Working with the Smithsonian’s project leaders and curators over a seven-year engagement, hsd has been instrumental in mapping out a revitalised visitor journey through the careful design of eight newly unveiled galleries. NASM’s stunning collections are now accompanied by a dynamic mix of immersive media illustrating humankind’s quest to shape and understand the world around us. Our creative team has been honoured to work with NASM to develop a step-change in exhibit environments at the Museum, weaving curatorial excellence and iconic collections with integrated, immersive technologies, to provide new generation audiences with a unique and transformative experience.
Gary Walker-Kerr, Managing Director


Highlights of the new galleries, include a sensitive redisplay of Neil Armstrong’s spacesuit from the Apollo 11 Mission which incorporates an X-ray scan of the suit revealing the scientific and conservation story behind this iconic artefact.
Paul Caygill, Exhibit Designer for Destination Moon


Collaborative work amongst hsd and several media specialists produced the stunning Globe installation in the One World Connected Gallery. This dramatic ten-foot projection-mapped recreation of the Earth demonstrates our connectivity as a planet through navigation tracking and communication devices. Engaging with the experience, visitors gather around interactive kiosks positioned around the Globe, triggering data-driven visualisations revealing global phenomena such as international flight paths, human population centres and even animal migration routes.
All images © Smithsonian’s National Air and Space Museum/Jim Preston
Project Scope
- Interpretative planning and content coordination
- BIM-enabled exhibit and experience design
- Visual communication, illustration and artwork
- Evaluation and testing support
- Digital media ideation and management
- Coordination of technical and creative sub-consultants