hsd Commences Work on New Concept Development Plan
hsd has commenced work on a concept for the International Thoroughbred Trail. Launched by Fáilte Ireland and Kildare and Tipperary County Councils, and sitting within Ireland’s Ancient East, the trail will form a vital tool in delivering the wider Thoroughbred Country Destination Experience Development Plan.
Centered around Ireland’s international reputation as a leader in the breeding and racing of Thoroughbred horses, the trail and Thoroughbred story will orient and connect destination towns and clusters offering a year-round enhanced visitor experience across both counties.
hsd are about to embark on a programme of in-person consultations with stakeholders and partners, as well as site visits to further understand the current position of, and potential for, experiential throroughbred sites, hubs and routes. This work will then be followed on with the design and mapping of the trail, the development of the story framework by which to guide visitors and identification of sites, events and/or programmes which may further support the growth of the tourism industry in the area.