EMBL - The World of Molecular Biology
hsd have been working with the European Molecular Biology Laboratory (EMBL) since 2018 to create an exciting new visitor experience at the EMBL Imaging Centre at the EMBL headquarters in Heidelberg, Germany.
The World of Molecular Biology will explore the latest questions EMBL is trying to answer, providing insights into the inner workings of life, and celebrating the impact that fundamental research has on society at large.
The exhibition divides this huge topic into three parts:
- Spirit of EMBL gets to the heart of this international organisation by connecting visitors with the creative and collaborative values of the people that work there.
- Life is Amazing is a vibrant discovery area arranged around a central ribbon display that takes visitors on a journey of scale, from tiny molecules to global ecosystems.
- Seeing is Understanding explores the power of imaging technologies that EMBL makes accessible to researchers from all around the world.
hsd is now working with fit out specialists The Hub Consulting Limited and digital media producers YIPP to deliver this amazing project. The 45 exhibits being developed include a 40m² LED display wall, virtual reality experiences, multi-user touch tables, tactile models and an interactive using gesture recognition technology.
The World of Molecular Biology will open to the public in late 2022.