The aim of the Markeaton Park Restoration Project was to transform this much-loved historic park so that it can continue to provide an attractive, welcoming and well-used green space that can be enjoyed by current and future generations.
hsd worked with Derby City Council to create a new brand identity for the park, as well as new interactive exhibits for visitors to enjoy. In developing the brand identity hsd assessed the organisational values, associations and synergies. We explored the branding challenges and opportunities for communication with visitors. Following the adoption of the brand identity, we developed an Interpretation Plan finalising the themes and sub-themes to provide a coherent and multi-layered narrative for Markeaton Park.
Now the Derby City Council park enjoys new branded signage, orientation and interpretation at key locations. Graphic media was designed to provide a robust yet sympathetic visual solution given the natural landscape setting.