Fort McHenry National Monument and Historic Shrine

Francis Scott Key anxiously peered through the smoke as it cleared from the all-night bombardment on Baltimore. With relief, he saw the American flag flying above Fort McHenry, signalling their survival against the British in the War of 1812. In celebration of the 200th anniversary of the events that inspired the Star-Spangled Banner, the National Park Service collaborated with hsd and GWWO Inc./Architects to open a new welcome centre and exhibits within the original barracks.

In creating the functional plan for the main gallery hsd integrated the AV and historic landscape as a pivotal experience. Today, as the screen rises after the interpretative film, choirs sing the American national anthem, and visitors enjoy this same sense of dramatic reveal of the Fort as did Key, with the flag proudly waving. Media sits seamlessly with printed displays as hsd worked closely with Aperture Films to deliver our original vision.


  • Exhibition design
  • Visual communication
  • Content development
  • Media briefs
  • Art direction
  • Commissioned illustrations


  • Baltimore, U.S.A

Through immersive and participatory exhibits, the new exhibition engages visitors with the emotive and inspiring story of America’s National Anthem.

Bill Haley, Founder hsd Company Founder